Like almost everyone I know, I began the year 2017 with the fervent hope that this year will be better than 2016. It is widely stated opinion that 2016 was a truly awful year. We’ve lost icons, role models and inspirational figures and many of us have received shocking and upsetting news that has caused […]Read more "My Challenge for 2017: Learn to Speak Japanese"
On Tuesday this week, I had a great opportunity to get some hands-on PR experience writing for a market leader in adult social care – Guinness Care. One of the articles that I wrote that day seemed to impress and I’d like to share it with you too: Making the Memories Count: Living with […]Read more "Social Care PR Work Experience"
Bless me father for I have sinned. My last blog post was nearly seven months ago. I have committed the deadly sin of sloth and have neglected my duties as a blogger and for that, I am truly sorry. In all seriousness, I am sorry that it has been so long since my last post, […]Read more "An Apology"
The Internet can be a scary place; fraught with social media fails, trolls and nasty people who will hijack your hashtags. As PRs, we face these dangers everyday as the Internet can be both our playground and our worst nightmare. This blog, as part of the assessment series, will examine these dangers in more detail and […]Read more "Assessment Series: Hijackers, Trolls and Fails; Oh My!"
If there’s one thing that I can say with confidence about the current media landscape, it’s that content is king and even Gini Dietrich agrees (2014). Whether a blog post, a tweet, an article, a photo, a video or even a live stream, content is the key to survival in the media landscape. Everyone knows […]Read more "Assessment Series: King Content"
Nearly 4 months have passed since I started my studies of Journalism and PR at UWE. With a third of the year gone and the end of the Digital Communication Management module, now seems like an appropriate time to look back on the module and everything I’ve learned. I’ll be honest though, this hasn’t been […]Read more "Personal Reflection: Digital Communication Management"
Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich: Published by Que Biz-Tech in 2014. So I’m finally back from a sort of deadline and family-time induced blogging hiatus. I know it’s been about a month since I last posted on here, but in fairness to me, it’s been hectic. To break […]Read more "Book Review: Spin Sucks by Gini Dietrich"